Traditional loyalty schemes based on cards and points cost a lot to run and retailers are failing to get the data benefit out of them. Richard Blundell, one of our Digital Services Directors, explains what's wrong with loyalty programs today and what the next generation will look like.

This episode was previously broadcast on PwC's Retail and Consumer Outlook channel.

Rss Apple Podcaster
Podden och tillhörande omslagsbild på den här sidan tillhör PricewaterhouseCoopers Australia. Innehållet i podden är skapat av PricewaterhouseCoopers Australia och inte av, eller tillsammans med, Poddtoppen.