Episode 304 - Fanning the Flames: Meta Muse, Instinct, and the Current State of Agentic Commerce

There's been no shortage of announcements, partnerships, and new protocols in agentic commerce. But when it comes to real-world implementation at scale, we were still waiting for things to take off. Earlier this year, we decided to hit the pause button on the topic until something actually happened.

While progress has been gradual, the industry IS moving forward, and many of the practical challenges we've been discussing over the past year are coming into sharper focus.

In this episode of Payments on Fire®, Glenbrook's Chris Uriarte and Drew Edmond revisit the state of agentic commerce, exploring emerging consumer interfaces like Instinct and Meta Muse, access to merchant catalogs and data, and the challenges of turning agent-driven shopping into actual transactions. They also share their firsthand experiences making an agentic purchase through Meta Muse, and the industry complexities that still need addressed.