In this episode, Timothy Paulson shares insights from $1 Billion Brands on “Branding vs. Direct Response Marketing.”
Show Notes
Branding vs. Direct Response Marketing
How much $ do you need to brand your business?
What is branding?
What is direct response?
What companies should you imitate (and at what point in their history?)
Sy Sperling and Hair Club for Men’s branding secrets
Why some people love branding (it’s about accountability)
Billboard ads by lawyers - a complete waste of money?
Don’t look to become famous; look to make the sale.
Joe Polish’s “Is Selling Evil” presentation.
People Mentioned
Joe Polish
Ray Kroc
Phil Knight
Steve Jobs
Sy Sperling
Claude Hopkins
Robert Collier
Ogilvy
Dan Kennedy
Gary Halbert
Book mentioned
The 22 Immutable Laws of Marketingby Al Ries and Jack Trout
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