Gordon Bethwaite, head of marketing of eye care at Viatris, joins the Eye on Innovation podcast with host Carey Powers, M.B.A. to discuss Viatris’ footprint and impact on ophthalmology on a global scale. Bethwaite shares details on the company’s overall strategic vision for eye care, their fifth anniversary, and how it handles the “noisy category” that is dry eye.

 

In this episode, learn about: 

  • Viatris’ acquisitions and license agreements with different companies
  • What Tyrvaya brings to the table for clinicians and patients
  • How Viatris is tackling unmet markets
  • What innovation means to Viatris in the context of ophthalmology

 

RESOURCES: 

Carey Powers: https://ois.net/carey-powers/    

 

Gordon Bethwaite: https://ois.net/gordon-bethwaite/ 

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