The July market update is here! The World Cup had less impact than expected, Airbnb just dropped a new discount every operator needs to understand, and there are moves you should be making right now for August.
In this Rev Up episode, Jasper shares what happened across STR markets in July, breaks down which cities the World Cup actually moved, and covers the new Airbnb discount that changes how you think about OTA pricing strategy.
You will hear:
Portfolio results for the month: comparable listings up 22.36% year over year, $14.4 million in total revenue generated for clients
Why the broader market only moved 9% during the World Cup, and which cities actually outperformed (Dallas +40%, Kansas City +44%, Miami +28%, Philadelphia +20%)
July pacing: Freewyld portfolios currently up 29.8%, markets up 5%
Why August weekdays are already softening and which weeks to reprice before it is too late
Why extending your booking window is where most operators leave money on the table
Also covered:
Airbnb's new 15% discount for top-rated guests (4.8+ rating, 3+ reviews), how it stacks with other discounts, and how to think about the pricing math
The mobile-only discount reportedly rolling out in select markets
Why OTA discount strategy is becoming its own discipline within revenue management
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