The Insight Series with Charlie Maughan –How parents form confidence - and what it means for your marketing strategy – Orientation
In episode one of 'How parents form confidence – and what it means for your marketing strategy', Charlie explores why enquiry is not the beginning of the school choice journey, but a sign that a decision is already taking shape.
He explores how parents often form views of a school well before making contact, drawing on reputation, word of mouth, lived experience and repeated brand signals over time.
Charlie also probes the commonly held belief — usually outside of marcom offices — that success for school marketers is measured only by enquiries. Instead, he proposes that it's about building clarity and confidence long before families are ready to act.
Have you heard about imaginate? The bespoke video solution for schools. If you're ready to take your school's video to the next level, head to imageseven.com.au/imaginate
Podden och tillhörande omslagsbild på den här sidan tillhör
imageseven. Innehållet i podden är skapat av imageseven och inte av,
eller tillsammans med, Poddtoppen.
