The future of embedded banking: What comes next?

Embedded banking is moving from concept to reality. According to Andrew Ellis, CEO of NatWest Boxed, the future of financial services will be shaped by organisations that can seamlessly integrate banking products into the experiences customers already use every day.In this episode of the London Fintech Podcast, Tony Clark speaks with Andrew Ellis, CEO of NatWest Boxed, about the evolution of Banking-as-a-Service, embedded finance, and how major brands are creating new opportunities through financial products.Andrew shares the journey behind NatWest Boxed, from building a modern banking platform to powering partnerships with organisations including Sainsbury's, Saga, and the AA. The conversation explores how embedded banking is changing customer expectations, creating new revenue opportunities, and enabling brands to deepen customer relationships.They also discuss the realities of AI adoption in financial services, the importance of governance and trust, and why many firms are focusing on practical business outcomes rather than simply chasing the latest technology trends.At the heart of the conversation is a bigger question: what happens when banking becomes an invisible, integrated part of the customer experience?📌 Topics covered• The growth of embedded banking and Banking-as-a-Service• The story behind NatWest Boxed• Building partnerships with brands including Sainsbury's, Saga, and the AA• How customer expectations are changing in financial services• The role of trust, governance, and resilience in modern banking• Practical AI adoption in financial services• Why firms struggle to move from AI pilots to production• Trends shaping banking, fintech, and customer experience over the next 12–18 months🔗 Learn more:Tony Clark: https://www.linkedin.com/in/tclark100/Andrew Ellis: https://www.linkedin.com/in/andy-a-ellis/NatWest Boxed: https://www.nwboxed.com/NextWave Consulting: https://www.nxwave.com/#EmbeddedFinance #BankingAsAService #NatWestBoxed #Banking #FinancialServices #FinTech #AI #DigitalTransformation #Innovation #CustomerExperience #OpenBanking #LondonFintechPodcast