Brand Architect
Avsnitt

First Customers, Personal Brands and Marketing with Luc Bohunicky

Brand Architect
Dela

In this episode we spoke about:

  • The importance of the marketing involvement from the start
  • The need for the tech and marketing departments to work closely together
  • The role of the ego of the tech founders
  • How do reach out to potential early adopters in a right way
  • Non linear career paths
  • The value of (real) diversity and tech recruitment
  • Tech startup branding and the importance of building founder personal brand


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