Brand ambassadors can be tricky to navigate. How do you make sure your message comes across without it feeling forced? We learn how Expedia Group gets amazing content by creating a virtuous cycle for their brand ambassadors.

Laura Masters is the Director of Global Employer & Talent Brand at Expedia Group.

Laura Masters on LinkedIn: https://www.linkedin.com/in/masterslaura/

Life at Expedia: https://careers.expediagroup.com/life/

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

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