We've followed the growth of BK Beauty since its launch seven years ago. Paul Jauregui co-founded the direct-to-consumer cosmetics brand in Austin, Texas, with his wife, Lisa. 

Host Eric Bandholz has interviewed him multiple times since then.

The company had hit $1 million in first-year revenue when they first spoke in 2020. Then in 2023, Paul shared the business's early wins with TikTok Shop, a new marketplace.

The potential U.S. ban of TikTok in 2025 contributed to BK Beauty moving away. But the hiatus was short-lived.

In this latest conversation, Paul addresses the company's return to the platform, success with Ulta Beauty, and more.

For an edited and condensed transcript with embedded audio, see:
https://www.practicalecommerce.com/bk-beauty-doubles-down-on-tiktok-shop

For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts

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Practical Ecommerce helps online merchants improve with expert articles, podcasts, and webinars. Founded in 2005, we're an independent publisher, unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com 

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