This episode's featured track is POCKET PR ESSENTIALS - your audio playbook for mastering PR, content and digital communications for your business, and personal brand.
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WHERE DOES PR FIT IN THE OVERALL SCHEME OF THINGS -- LET'S BREAK IT DOWN
In this episode I unpack what I call my 'Marketing Communications Pyramid'.
This is a framework I've used for years to break down the various elements that make up the marketing mix; I do this so I can, in turn, isolate the PR elements and where they sit in the broader picture.
EARN THE RIGHT is an audio channel for reputation-based authority building, and turning credibility into real-world recognition and opportunity.
Hosted by Trevor Young, it’s for credible founders, experts, and solo practitioners who’ve earned their stripes and are ready to amplify their voice with integrity.
Across four distinct (but interrelated) tracks you’ll get the ideas, stories, and strategies that help you cut through the noise and build lasting authority.
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