Most leaders assume that the right argument, delivered clearly, will change minds. Owen Fitzpatrick has spent 30 years studying why that assumption is wrong. A psychologist who has worked inside some of the world’s most extreme propaganda environments, from North Korea to Rwanda to his own teenage years, Owen brings a framework to this conversation that reframes how belief actually changes. The implications for anyone trying to lead a continuous improvement effort are hard to ignore.

In this episode you’ll learn:

  • What the purpose of life being “defeated by greater things” reveals about continuous improvement (3:37)
  • How a single question changed the trajectory of Owen’s life and work (5:00)
  • Why the inner critic is the wrong label for what actually holds people back (9:18)
  • How propaganda works in three parts and why it mirrors what happens inside our own minds (14:35)
  • Why naive realism is the single biggest obstacle to influencing anyone (22:43)
  • How recognizing inner propaganda as propaganda changes the way your brain processes it (28:55)
  • Why logic comes last when beliefs actually change (33:40)
  • How the three conditions of belief change explain why great arguments still fail (35:12)

“Being right is not enough. Having the facts, having the data, having the information, table stakes, you need to have that. But it’s not enough to be persuasive.” – Owen Fitzpatrick

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If Owen’s point that buy-in requires more than logic resonates with how you lead change, the School of Leadership builds the skills that close that gap.
Learn More About School of Leadership at https://www.gembaacademy.com/leadership

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Podden och tillhörande omslagsbild på den här sidan tillhör Ron Pereira: Lean Thinker & Co-Founder of Gemba Academy. Innehållet i podden är skapat av Ron Pereira: Lean Thinker & Co-Founder of Gemba Academy och inte av, eller tillsammans med, Poddtoppen.