More announcements. More stage time. More reminders.
That's how most churches try to get people to listen - but across the audits we've run, the average service crams in 7 announcements and points people to 8.7 different destinations, and the more we say, the less they hear.
Today, we'll install Building Block #2: a six-part publish policy that decides what your church says from stage, where every promo points, and how to move people from awareness to action.
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Table of Contents:
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0:00 - Intro
5:01 - Recap of Building Block #1
5:57 - Building Block #2: Publish Policy
8:24 - Policy Item #1: Awareness Is Not Interest
16:35 - Policy Item #2: Sunday Is Not Your Savior
18:48 - Policy Item #3: The More You Announce, the Less They Listen
25:35 - Policy Item #4: Inspiration Over Information
38:49 - Policy Item #5: One Destination for Every Promo
Well hey there! I'm Brady Shearer, the creator and director of Pro Church Tools. I started this channel more than 10 years ago. Today our company is a team of 30+ creatives dedicated to helping your church navigate the biggest communication shift in 500 years.
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