Daniel Braun narrowed personal finance down to credit cards, points and miles, and built a 247,000 subscriber channel on the back of it. In this episode he is unusually open about the numbers: $12,000 to $15,000 a month from AdSense, CPMs in the $45 to $50 range, two brand deals a month, and affiliate months that swing from below five figures to well into them. We also get into the fourth video that told him where his real audience was, the nine title and thumbnail changes it took to get one recent video working, and the technical script system he runs with a two person team. He closes with how his 37,000 subscriber newsletter became leverage for raising his brand deal rates.
About Daniel:
Daniel is a full time YouTuber and media business owner. He currently has over 245,000 subscribers on his YouTube channel and over 36,000 subscribers on his newsletter, Wiser Wallet. Across his platforms, he talks about credit cards, traveling for (nearly) free with points and miles, budgeting, and other personal finance topics. His mission is to help people optimize their everyday finances, save money, and live life to the fullest through travel and experiences that fit their budget.
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