Last week, my friend Lauren texted me about a book online that looked exactly like mine. Same orange cover. Same font. Same little black sticker. Different name on the spine.
Turns out "Dave Stone" has been pumping out AI-generated knockoffs by the dozen. I should have been furious. I wasn't. I was tired.
In this issue of the Mike Kim Letter, I unpack what I'm calling visibility fatigue — the exhaustion of trying to be everywhere, all the time, all at once, while AI bots run circles around you on the same treadmill.
We'll get into:
Why the volume game is unwinnable (and why even YouTube and Amazon are losing it)
What the rise of AI knockoffs is actually telling us about trust, substance, and personal brand
The Shohei Ohtani question: are you trying to be a five-tool player when the lineup needs you in one specific spot?
Why I wrote this issue with pencil and paper — and why it turned out infinitely better
The one question to ask yourself this week: Where does your voice actually come alive?
This is part 2 of a 3-part series on the forces reshaping what it means to build trust, credibility, and a body of work in the AI era.
Podden och tillhörande omslagsbild på den här sidan tillhör
Mike Kim. Innehållet i podden är skapat av Mike Kim och inte av,
eller tillsammans med, Poddtoppen.
