Building an AI-native business starts with redesigning workflows to save time, improve efficiency, and create better results. For small business owners and marketers, that means moving beyond individual AI tools and rethinking how everyday processes work.
John Jantsch is joined by Jeremy Jarry, who shares lessons from rebuilding his marketing team around AI. From identifying the right tasks to automate to managing AI agents and keeping humans involved in critical decisions, Jeremy explains what makes AI adoption successful. Discover how to introduce AI into your business, measure its actual impact, and avoid automation that creates more work than it eliminates.
00:00 What It Really Means to Be AI-Native
03:57 How Small Businesses Should Start With AI
07:21 Why Small Businesses Struggle With AI
11:57 How to Get Your Team to Actually Use AI
15:41 When AI Automation Goes Too Far
18:48 How Bookipi Helps Small Businesses
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