This week, Joe and Robert look at Big Tech power, unexpected brand comebacks and the growing tension between AI efficiency and human trust.
Meta agreed to an enormous teen-safety settlement, including new limits around young users. But the most interesting part may be that billions of dollars are tied to competitors adopting similar protections. Is Meta turning a regulatory loss into a competitive advantage?
Google was found to have illegally monopolized key parts of the digital ad market, yet a federal judge declined to force the company to sell its ad exchange business. If the monopoly remains intact, what exactly did the antitrust case accomplish?
MapQuest suddenly became the No. 1 app in the U.S. after refusing to follow Google and Apple in renaming Lake Ontario. Is the lesson that brands should take more stands, or simply know the few things worth taking a stand on?
Joe's rant looks at New York City public schools placing a one-year moratorium on generative AI through eighth grade. The concern is understandable, but banning AI is easier than doing the harder work of creating guardrails and teaching students how to use it responsibly.
Joe's marketing loser is the growing use of AI-generated food images in restaurant menus and promotions, sometimes depicting food that looks nothing like the real product. AI should help market the product, not invent it.
Robert's marketing loser takes aim at the marketing industry's need to turn everything, including Dolly Parton's legacy, into a list of brand lessons.
And Robert's commentary looks at Jason Isbell and other musicians suing AI music company Suno over technology that allegedly imitates their voices and musical identities, potentially opening another major front in the battle between generative AI and human creators.
Articles from the show: Meta teen-safety settlement · Google ad-tech ruling · MapQuest comeback · NYC schools AI ban · AI food slop · Dolly Parton brand lessons · Jason Isbell vs. Suno, The New York Times
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Get all the show notes: https://www.thisoldmarketing.com/
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This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork
