On the latest Money Talks, Mo Chatra examines Liverpool’s next major commercial move as the club prepares for the expected end of its long running Standard Chartered shirt sponsorship.
With Amazon emerging as a potential candidate, Mo explains whether a deal connected to Liverpool’s new investors would be permitted under Premier League rules, how fair market value would be assessed, and whether a new front of shirt agreement could potentially be worth around £100m per year. He also looks at Liverpool’s wider commercial ambitions and how significantly revenues could grow in the coming years.
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