[SaaS Series] Revenue You Lose When You Stay Live With Melissa Kwan

Melissa Kwan is the CEO and Co-founder of eWebinar, an on-demand video platform that turns prerecorded videos into interactive experiences with chat for demos, onboarding, and training. Before eWebinar, she founded Spacio, a real estate technology platform acquired by HomeSpotter in 2019. A three-time bootstrapped founder with more than 15 years of startup experience, Melissa specializes in B2B sales, business development, and building profitable companies with limited resources. She is also the host of the ProfitLed Podcast and the author behind the Your Founder Next Door newsletter.

In this episode…

Scaling a SaaS business often means finding ways to grow without sacrificing your time, energy, or values. But what happens when the message that inspired you to build your product no longer resonates with customers? How do you break through a growth plateau while staying true to the business you want to build?

According to Melissa Kwan, a bootstrapped SaaS entrepreneur and experienced founder, sustainable growth starts with understanding what customers truly value — not what founders assume they value. She explains how shifting eWebinar's messaging from saving time to driving business growth unlocked new opportunities, while customer conversations uncovered unexpected use cases like recruiting and onboarding. Melissa highlights why creating delightful user experiences, maintaining integrity in product design, and building a lean, remote team have been key to long-term success. She also shares how AI has accelerated her marketing and operations and why defining personal non-negotiables helped shape both her company culture and leadership approach.

In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz sits down with Melissa Kwan, CEO and Co-founder of eWebinar, to discuss building a scalable, customer-centric SaaS business. They explore refining product messaging for growth, creating software customers genuinely love, and building a high-performing remote team. Melissa also shares how changing her self-talk transformed her confidence as a founder and marketer.