[Direct Response Series] Boardroom Inc: Light Bulb Moments From 1.3 Billion Pieces of Direct Mail With Brian Kurtz

Brian Kurtz is a Direct Marketing Veteran and former Executive Vice President of Boardroom Inc., where he spent 34 years helping grow the company to $150 million in annual revenue through direct response marketing. During his tenure, he oversaw the mailing of more than 1.3 billion pieces of direct mail and played a key role in launching multimillion-dollar marketing campaigns. Brian is widely recognized for his expertise in direct response marketing, customer acquisition, and list strategy. Today, he shares his knowledge with entrepreneurs and marketers, teaching timeless principles for building profitable, long-lasting businesses.

In this episode…

What turns an overlooked product into a multimillion-dollar success? Is it the product itself, or the strategy behind how it's marketed? And do timeless direct response principles still outperform today's trend-driven tactics?

For Brian Kurtz, a Direct Marketing Veteran and bestselling author, enduring success comes from pairing proven direct response principles with great offers and relentless testing. He highlights that businesses don't always need to create something new — often the biggest opportunities come from repackaging, repositioning, or acquiring underutilized content. By refining headlines, segmenting audiences, and tailoring offers to the right customers, marketers can dramatically improve results without changing the core product. Brian also explains why fair partnerships, creative product sourcing, and testing across multiple channels are essential for long-term growth. His approach shows that understanding customer behavior and continuously optimizing campaigns can turn overlooked ideas into lasting, profitable businesses.

In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz sits down with Brian Kurtz to discuss timeless direct response marketing strategies for building multimillion-dollar businesses. They explore sourcing winning products, increasing revenue through better offers and list segmentation, and using direct mail to scale growth. Brian also shares insights on repositioning underperforming products and building lasting customer relationships.