5 Steps to Faster, Cheaper Leads with Facebook Ads (Plus a Priority Lesson for Marketers)

5 Steps to Faster, Cheaper Leads with Facebook Ads (Plus a Priority Lesson for Marketers)

Patrick Allmond shares a Wednesday livestream with a personal lesson on priorities and calendar management, arguing that if you don't set your own priorities, you'll end up working on someone else's. He explains a repeating digital marketing cycle where new platforms grow on organic reach, then shift to ads and paid features, and says effective lead gen should feel organic even when it's paid. He offers a PDF, "The Playmaker's Guide to Faster and Cheaper Leads," outlining five steps: use a CRM as a system of record, record and caption five short vertical hook/explain/CTA videos, launch a simple Meta ad campaign, set up automated multi-channel follow-up (not SMS alone), and focus on booking calls to increase closes. He closes by encouraging viewers to embrace fear as a constant and take action. 

00:00 Welcome and Subscribe

00:50 Using AI for Content 

02:31 Priorities and Calendars

05:03 Digital Marketing Cycle

07:24 Lead Gen Steps Overview

08:17 Step One CRM Setup

09:13 Step Two Video Hooks 

13:42 Step Three Launch Meta Ads

17:16 Step Four Automated Follow Up

22:16 Step Five Book Calls 

25:09 Fear and Final Wrap