What soccer can learn from motorsport as it embraces the AI future

SportsPro speaks to Paceteq chief executive Alexander Bodo to learn how decades of data analytics and AI experience in motorsport can be harnessed by soccer to drive performance, aid recruitment, and drive further efficiencies on and off the pitch.

Bodo explains why culture and technology has held back soccer in recent years, with a lack of unified data platforms and in-house skills among the barriers to adoption.

However, there are signs that things are changing, with a generation of data-savvy coaches and players and game changing AI technologies ready to deliver a revolution in soccer analysis.