In this episode of Circular Hot Takes, we start from the realities of a summer marked by extreme heat and ask what effective sustainability action actually looks like. We discuss the role of the circular economy in climate mitigation, the appeal of technological fixes, and whether tools such as AI can help us identify better choices — or simply make old patterns more efficient. The conversation then shifts to behaviour: people are often poor at judging which actions have the greatest environmental impact, and the most effective choices are not always the ones we find most attractive. So does sustainability have to feel like sacrifice? We explore whether circular and sustainable choices can instead become desirable because they are healthier, easier, more enjoyable, better designed or simply better products and services. From Marie Kondo and plant-based performance to natural wine, the question is whether the strongest sustainability strategies may be the ones people choose for reasons other than sustainability itself. Find out more at www.bdjpcircular.com — and feel free to send us questions, topics you think we should explore, or guests you’d like to hear on Circular Hot Takes.

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