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Google kicked off its fourth spam update of 2026 with a rollout window of up to two weeks — the longest of the year — so any ranking movement you see right now is a snapshot of something still in motion. Also this episode: Chartbeat's data showing Google Search referrals to publishers down 40.2% year over year, what OpenAI's Ads Manager actually costs before you bid, why 60% of AI-assisted purchases still close on Amazon even at price parity, YouTube's affiliate expansion, Google's new Demand Gen formats, and why less than 10% of what AI says about your brand comes from you.

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