Her Big Leap with Sarah Janzen
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Leaving Corporate America: From a Marketing Job to Selling Marshmallows and Matching Her Corporate Salary in Year One with Alexx Shuman [Ep 14]

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Is your next promotion one you'd be excited to take?

In this episode, I'm joined by Alexandra Shuman, a former corporate marketer who built Vermont Marshmallow Company without ever planning to. Her non linear career path used to feel like a string of detours, until it gave her everything she needed to figure out how to start a food business at home.

For you, it might start with feeling flat about a promotion you worked hard for, turn into asking yourself "Should I quit my job?" and end with wondering whether to start a business of your own. If any of that fits, this episode is for you.

Here's what you'll learn:

  • How to start a small business when your first-year goal is your old salary plus $1
  • Why Alexx ignored the advice every mentor gave her for a product based business
  • Why selling at farmers markets came before any wholesale account
  • How to start a food business with pans stacked to the ceiling and labels written by hand
  • How to delegate whole areas of the business, and what that freed up for Alexx
  • What a former CEO taught her about how to stop micromanaging
  • What Alexx wants women entrepreneurs to know about how stress changes when the company is yours
  • What made leaving corporate America an easier call for Alexx than taking the director job
  • What she'd tell anyone thinking "I want to quit my job, but I'm scared to get it wrong"

Alexx says she could have taken the director job and had a fine life. Hearing what fine would have kept from her is the reason to press play.

Here's to wanting more than fine.

Sarah

Connect with Sarah

Free Masterclass: https://herbigleap.live/watch

Website: https://herbigleap.com

Podcast Instagram: https://www.instagram.com/herbigleappodcast/

Sarah's Instagram: https://www.instagram.com/thesarahjanzen

YouTube: https://www.youtube.com/@herbigleap

Facebook: https://www.facebook.com/the.sarah.janzen

Work with Sarah

Good at your job but done doing it for a company you don't believe in? My free masterclass walks you through how to package what you already know into paid work, so you can plan your exit on your own timeline. Watch it at https://herbigleap.live/watch.

Connect with Alexx

Website:https://vermontmarshmallow.com/

Instagram: https://www.instagram.com/vermontmarshmallow?stkn=MWV1MjNzOGVtOHZyZA==

Enjoyed this episode?

If this episode has you counting what staying is costing you, follow the show. Each week, you'll hear how women who left six-figure jobs turned what they already knew into paying work, how long it took them to replace their salary, and how they picked their last day. Leave a review too, so the next woman weighing the same decision can find those answers.

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