Disney is opening its characters to TikTok creators. What it has not opened is a line on the balance sheet.
Yuri Xavier sits down with creator Nolan Daniel White to work through the week's biggest stories in the creative economy: the Disney and TikTok content-sharing deal, the IAB forecast putting social video ahead of connected TV in US digital ad spend for the first time, and the Munich Regional Court's ruling against Suno in the GEMA copyright case. Along the way, Nolan explains why he will not put brand messaging inside his own show, and what Anthony Bourdain's sandwich ads had to do with editorial integrity.
Good Call, Bad Call: South Korea's artist basic income, US movie theaters raising prices while attendance falls, LVMH closing 84 stores, and Rolex raising prices while its watches trade below retail.
The Floor Is Yours: Nolan on why buying from real people is the better product and the better investment.
Guest: Nolan Daniel White, creator across fashion, watches, design, and craftsmanship, and maker of In-House on YouTube. Find him at nolandanielwhite on all platforms.
Full episode notes, sources, and transcript: https://www.mindedpodcast.com/culturepreneur/disney-tiktok-creators-who-gets-paidWatch on YouTube: https://www.youtube.com/watch?v=dHdDz0Cmdtk
Chapters 00:00 This week in the creative economy00:18 Disney opens its IP to TikTok creators04:12 Who gets paid: platforms, creators, and the missing compensation07:02 Social video overtakes connected TV in US ad spend10:06 Why Nolan won't put brand messaging in his own show14:20 Suno v. GEMA: a German court rules on AI training15:19 Opt-out or opt-in? Who owns the default16:46 Good Call, Bad Call: South Korea's artist basic income20:47 The Ireland precedent and the economics of paying artists22:24 US theaters: revenue up, tickets down25:21 LVMH closes 84 stores28:43 Trust has moved from brands to creators, and Rolex raises prices32:34 The floor is yours: buy from real people33:59 Where to find Nolan
