Can you smell a perfume just by thinking about it?

A question from a friend takes me back to the beginnings of my journey into perfumery, when I started discovering fragrant raw materials, smelling them, and writing down everything I experienced.

Twenty-one years later, I am still learning. Sometimes the most surprising discoveries come not from new molecules, but from familiar ingredients and perfumes I thought I knew inside out.

In this episode of The Air Between Us, I talk about training our sense of smell, rediscovering old materials, and why curiosity matters just as much today as it did when I started.

And I have a little invitation for you: Forget the latest releases for a moment. Pick up an old favorite, smell it again, and see what you discover.

Because sometimes the greatest discoveries are hiding in bottles we already own.

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