Rachel Karten is the social media strategist, writer, and creator of the must-read (and top five newsletter by startup spend) Link in Bio.

We love Rachel’s takes. You get the sense that the insights she shares could only have come from her putting in the time, knowing who to know, having lots of conversations, and going DEEP.

In this conversation, Rachel covers why the best social media strategy might require posting less, why audiences can smell shortcuts, what brands still misunderstand about the internet, and lots more…

Check out the Granola Notes for this conversation here.

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This episode is brought to you by ⁠Granola⁠, the AI notepad for people in back-to-back meetings. Use code SUBLIME to get 3 months free.

Hosted by Alex Dobrenko, creator of Code for Creatives, a course for creative people learning to build with AI. Apply to Cohort 4 ⁠here⁠.

⁠Sublime⁠, the inspiration management tool creatives use to collect, connect, and create with their inspiration.

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