The Joint Venture Show
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The Man Who Greenlit SpongeBob, UFC & Yellowstone | Kevin Kay | The Joint Venture Show #3

The Joint Venture Show
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How does one person greenlight SpongeBob SquarePants, help save the UFC, and launch Yellowstone? Kevin Kay did all of it.


The legendary TV executive joins Lil Wayne and Craig Carton on The Joint Venture Show for a wild ride through his career: how SpongeBob got its name (and what it was almost called), betting his job on the pilot, the check that brought creator Stephen Hillenburg to tears, the Spike TV lawsuit with Spike Lee, greenlighting The Ultimate Fighter and the fight that changed the UFC forever, launching Yellowstone — and getting let go right after. Plus Lil Wayne opens up about his secret writing process and a vault of unreleased music.

The Joint Venture Show is the weekly sports, music, and entertainment podcast hosted by Lil Wayne and Craig Carton. New episodes every Wednesday.


Follow on Spotify, Apple Podcasts, Amazon Music, iHeartRadio, YouTube, or wherever you get your podcasts.



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