Harry and Meghan came back to the U.K. to rebuild the Sussex brand. Seven weeks later, it’s not landing. 📉
On this episode of "The Scoop," Paula Froelich is joined by marketing and PR expert Jacki Vause, who has built and turned around British brands, for a no-holds-barred brand audit of the Sussexes. Her verdict: they’re chaotic, without strategy and playing a short game against a family that knows how to play the long one.
We get into:
🔹 The Sussexes’ "double brand problem": Harry, Meghan, the couple AND As Ever
🔹 Rugger bugger, serious statesman or grieving son? Why Harry has too many characters
🔹 Diva, housewife, entrepreneur, humanitarian: who is Meghan this week?
🔹 Why a working royal can’t monetize their causes
🔹 Snubbed by society: The Clooneys, the Beckhams and the Phantom of the Opera anniversary
🔹 Why tea at Claridge’s undercut the Malala Fund message
🔹 How to fix As Ever (Jacki’s H&M idea is genius 👀)
🔹 What the Tindalls and Catherine get right
🔹 Camilla’s comeback blueprint and Jacki’s 5-point plan to save the Sussex brand
Could they pull it off? Tell me in the comments. 👇
🔔 Don't forget to LIKE, SUBSCRIBE, and hit the notification bell for more uncensored royal news and PR strategy deep dives! Catch The Scoop with Paula Froelich every Tuesday and Thursday at 12:30 p.m. ET on NewsNation.
🚨Follow Paula Froelich:
✨ Substack: https://substack.com/@paulafroelichuncensored
✨ Instagram: https://www.instagram.com/pfro
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📌 Follow Jackie Vause: Check out Where Pop Culture Meets PR on Substack: https://wherepopculturemeetspr.substack.com/
#PrinceHarry #MeghanMarkle #HarryandMeghan
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⏱️ TIMESTAMPS
0:00 The UK return that isn’t going to plan
2:28 PR expert Jackie Vause joins
3:11 The Sussexes’ “double brand problem”
5:10 Harry’s many characters
6:07 Diva, housewife, entrepreneur: who is Meghan?
6:50 Why Harry can’t move on from the grief story
8:21 Working royals don’t monetize causes
9:09 Snubbed by society: who’s NOT inviting them
10:44 Burnt bridges: the Beckhams and the Clooneys
12:20 Why everyone is siding with the King
13:58 The verdict on all three Sussex brands
14:23 How to fix Harry: lead with Invictus
15:26 How to fix Meghan, and the Claridge’s mistake
16:30 How to fix As Ever: the H&M idea
18:40 Why the Tindalls get it right
20:50 Catherine on the Tube: “This is how you do it”
21:23 The 5-point comeback plan
21:48 The Camilla blueprint
