Jony Ive Shows The Real Process Behind the Ferrari Luce

The first all electric Ferrari, the Ferrari Luce, isn't what you think... (feat. Apple legend Jony Ive and Ferrari Chief Designer Flavio Manzoni) For more optimistic science and tech stories, subscribe to HUGE*! You’re about to see the first ever all electric Ferrari. A car Ferrari said they’d never make, that will probably be the most controversial car they’ve ever made. Above all, it will definitely be a massive risk – new tech and new design that will impact all of us, whether or not we ever drive a Ferrari. I’m at a secret track in Italy to get a first look before it launches. And talk to the two people most responsible for it: Apple legend Jony Ive who showed me the crazy details inside this car. And Ferrari Chief Designer Flavio Manzoni who told me the real reason they made it, and why it matters – for Ferrari, electric cars, and you and me.