In this episode, Matt & Corisande sit down with Kelly Gilbert, the former British Vogue beauty and health editor turned founder of The What Supp Co, to unpack a story that goes from finding out she was pregnant while sitting her A-levels at 18, to talking her way onto a fashion course with her baby in a pushchair, to becoming one of the most trusted beauty editors in the country, entirely on her own terms.
They get into the night Kelly watched someone else pitch her own business idea to the Dragons on Dragon's Den, the “override” state that took over in the weeks that followed and pushed her to finally build The What Supp Co, and how a cold email and a lot of tenacity got her products onto shelves in Boots less than two years after launch.
Matt & Corisande, with Kelly Gilbert, discuss:
How Kelly talked her way onto a fashion course with her baby in a pushchair after missing the application deadline
The fax machine “ransom note” and the blue CV that got her hired first in PR, then at British Vogue
Watching someone else pitch her own business idea on Dragon's Den, and the “why can't I ever see anything through” spiral that followed
The mystical “override” state Kelly describes taking over her actions for weeks after she first got in touch with Matt
How The What Supp Co's vitamin patches actually work, and why she designed them to be seen rather than hidden
Getting Protect Your Energy into Boots less than two years after launching, and the manifestation behind landing a meeting with Sephora's global VP
Chapters 00:00:00 Trailer 00:01:27 Intro to Kelly Gilbert 00:02:17 Kelly's Career at British Vogue 00:05:03 Becoming a Teen Mum and Finding Her Own Path 00:09:21 Talking Her Way Onto Her Fashion Course With Baby in Tow 00:12:09 Landing Work Experience at DKNY in New York 00:15:03 The Fax Machine 'Ransom Note' That Got Her First Job 00:18:44 The Blue CV That Landed Her at British Vogue 00:22:36 Why Kelly Was Never Afraid to Be Different 00:23:56 The Self-Sabotage That Stopped Her From Starting a Business 00:26:47 Stepping Away From Vogue and Hitting a Breakdown 00:30:02 The Dragon's Den Moment That Changed Everything 00:34:31 This Is Where Matt Comes In 00:39:54 Join the Beyond Community 00:40:58 The Mystical 'Override' State That Took Over Her Actions 00:45:17 Spotting the Gap in the Wellness Industry 00:48:36 Introducing Protect Your Energy and How It Works 00:54:57 A Tour of the What Supp Co Range 00:57:35 Finding White Space in a 'Saturated' Market 01:01:35 Running a Bootstrapped Business With AI as Her Co-Founder 01:04:20 Barcelona Event 01:05:56 Getting Into Boots 01:06:31 Manifesting a Meeting With Sephora's Global VP 01:11:04 Cracking the Boots Ignite Program 01:18:47 What's Next: A US Retailer and Finding Her 'Steven Bartlett' 01:24:05 What Does 'Beyond' Mean to Kelly? 01:24:23 Where to Find the Patches
About Kelly Gilbert Kelly Gilbert is a former beauty and health editor at British Vogue, with over two decades in journalism across titles including Glamour, the Financial Times' HTSI, The Times and The Sunday Times Style. In January 2025 she founded The What Supp Co, a UK-made range of vitamin patches built on proprietary Patchtech, designed to replace pill fatigue with something people actually want to wear. Within its first year the brand landed in Boots and picked up a growing list of retail and press wins, including coverage from The Guardian, Grazia and WWD.
About Matt & Corisande Matt is a manifestation coach, speaker and the author of Beyond Wanting: The Art of True Manifestation and has spent years teaching people how to work with the quantum field to manifest their future and create their best life. Corisande is a creative director who perceives the future through meditation, with a level of detail that consistently surprises even Matt.
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