In this episode of Boringly Effective, Andrei Tarnovski speaks with Andrew Tindall of System1 about creative testing, AI, emotional response, and the practical realities behind effective marketing.
They get into: - why most creative data should only be spent on the top 10% of assets - why AI prediction still cannot replace real human response - what System1's new model says about creative effectiveness - why positive emotion still tends to win - the economics of B2B creator content - why the current AI boom is heading toward a price war - why craft remains a powerful signal of quality
If you care about marketing effectiveness, creative testing, brand building, and the gap between theory and reality, this is a conversation worth your time.
Boringly Effective is a podcast about the boring work that makes marketing work.
A sharp, candid conversation for marketers who want less noise and more truth.
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Andrei Tarnovski. Innehållet i podden är skapat av Andrei Tarnovski och inte av,
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