Online reviews can be a powerful way for financial advisors to demonstrate social proof, but collecting and publishing them comes with important compliance considerations. In this episode, we are joined by Whit Lanier, CEO of Amplify Reviews, and Kent Keister, founder of Reliant Compliance, to explore what the SEC's modernized marketing rule means for advisors using testimonials, endorsements, and third-party ratings.
Listen in to learn why online reviews can be particularly valuable in an industry where trust is critical, and how testimonials, endorsements, and third-party ratings differ. Whit and Kent also explain how advisors can create a compliant review strategy, give clients an equal opportunity to provide feedback, and reduce friction when collecting reviews. You'll hear common compliance pitfalls and practical ways advisors can approach online reviews without making the process more complicated than it needs to be.
For show notes and a full episode transcript visit: www.kitces.com/FAT14
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