AI is transforming how public affairs professionals research issues, analyze audiences, create content, and respond to events. But as the technology becomes faster and more accessible, human judgment matters more than ever.
In this special solo episode, host Neil Hughes revisits insights from recent conversations with Jordan Lieberman, Matt Kenney, Curt Mercadante, and Jonathan Grella. He explores why AI should remain the assistant rather than the architect, how smaller organizations can access increasingly sophisticated capabilities, why owning your audience matters, and how speed must be balanced with trust, authenticity, and restraint.
Because when everyone can produce more content and target audiences more precisely, the real advantage is knowing what to say, who needs to hear it, and when saying less will be more persuasive.
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