Everyone asks the same question before entering Poland: how much will this actually cost? Most agencies won't give you a straight answer.
In this episode, Dominik Wantuch — founder of Architecture of Sales, a B2B lead generation and sales outsourcing agency based in Gdańsk, Poland — shares the exact figures, budget frameworks, and real timelines from over 30 go-to-market projects in the Polish market.
WHAT YOU WILL LEARN
✔ The three metrics from your own business you need before any pricing makes sense✔ Why Poland takes longer to close than Western or Northern European markets — and how to plan for it✔ The pilot model: what 40–50 SDR hours per month delivers and what it costs✔ Minimum budget for market validation in Poland (3 months)✔ Realistic 6-month and 9-month budget ranges for lead generation vs full sales outsourcing✔ How Polish buyer psychology — price sensitivity, risk aversion, reference culture — affects your sales timeline✔ Direct sales vs partner sales: same budget, different closer✔ How to calculate whether the Polish market makes financial sense for your product right now
PRICING SUMMARY
📍 3 months — Market Validation
- Lead Generation: ~€7,000
- Sales Outsourcing: ~€10,000
📍 6 months — First Deals
- Lead Generation: ~€13,000
- Sales Outsourcing: ~€18,500
📍 9 months — Confirmed Traction
- Lead Generation: ~€19,000
- Sales Outsourcing: ~€26,000
💡 Figures reflect 40–50 SDR hours/month. Final cost depends on your product, competitive landscape, USP, and sales cycle length.
WHO THIS IS FOR
This episode is for B2B companies — SaaS, hardware, and services — that are evaluating Poland as their next market and need real numbers to make an informed decision. Poland is the sixth-largest economy in the European Union. If you are planning a European expansion, it belongs in your analysis.
ABOUT THE HOST
Dominik Wantuch is the founder of Architecture of Sales, a B2B lead generation and sales outsourcing agency based in Gdańsk, Poland. His team has delivered 30+ go-to-market projects across SaaS, medtech, industrial equipment, and green technology sectors, helping international companies enter the Polish B2B market through native-language outreach, structured sales processes, and honest market feedback.
🔗 Free Polish Market Entry Guide: https://architectureofsales.com/poland-market-entry-guide/🔗 Website: https://architectureofsales.com💼 Connect with Dominik on LinkedIn: https://www.linkedin.com/in/dominikwantuch/📍 Gdańsk, Poland
