The World Cup’s opening week had the goals, the stars and the drama, but some of the best moments happened far from the pitch. This week, we’re diving into the moments that took over social media: from Japanese fans winning hearts by cleaning up after matches, to 'Merlin the Duck' waddling into viral fame and a cannabis shop’s World Cup-inspired bong that got FIFA’s attention. Plus, we’ll explain how a 40-year-old goalkeeper — and his mom — became breakout stars.

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