In this episode of Beyond the Adjustment, Dr. Chad Mykietiuk sits down with Dr. Parm Rai—family chiropractor, entrepreneur and founder of Lux Talks.
For more than two decades, Dr. Rai has served families in Langley, British Columbia, with a focus on neurologically based chiropractic care and a special interest in pregnancy and pediatric care.
Parm shares the experiences that shaped his chiropractic journey, including an influential service trip to El Salvador while he was still a student. Seeing the impact chiropractic could have on individuals and entire families helped confirm that he had found the profession he wanted to dedicate his life to.
Chad and Parm explore why chiropractors can sometimes make practice more complicated than it needs to be. Parm explains his belief that “less is more” and encourages chiropractors to remain focused on the chiropractic adjustment rather than feeling pressure to continually add more services, tools or technology.
They also discuss the importance of communicating honestly with patients. Parm explains how he gradually became more confident in removing his filters, speaking directly and telling patients what he genuinely believed they needed to hear. His advice is simple: come from a place of love, ask permission to speak honestly and allow the patient to make their own informed decision.
The conversation also examines the systems that make a practice successful. While financial, administrative and clinical systems all matter, Parm believes the most important systems are those that create meaningful connections with patients. From the first telephone call to recognizing important moments in a patient’s life, every interaction contributes to the relationship.
Parm also reflects on the professional challenges he faced while serving on the chiropractic regulatory board in British Columbia. Although those experiences were difficult, they strengthened his resolve and helped contribute to the emergence of organizations committed to supporting and advancing chiropractic.
Outside the office, Parm shares the routines that help him remain grounded, including regular exercise, family dinners, long-standing friendships and entrepreneurial projects such as Gladstone Hot Sauce.
Finally, Parm explains how Lux Talks began as a small gathering of local chiropractors who wanted to learn from and support one another. It has since grown into a major chiropractic conference, but its original purpose remains the same: bringing chiropractors together to exchange ideas, challenge one another and grow through genuine human connection.
Memorable Takeaways;
“Less is more.”
Chiropractors do not need to water down or overcomplicate what they do. There is tremendous value in keeping the focus on chiropractic and the adjustment.
Tell patients what they need to hear—not simply what they want to hear.
Honest communication allows chiropractors to serve patients without carrying the regret that they held something important back.
Ask permission to speak honestly.
When a difficult conversation is necessary, asking the patient for permission can create openness and remove much of the fear surrounding the discussion.
Retention problems may actually be connection problems.
Every interaction—from the first telephone call to the smallest personal gesture—helps determine how connected patients feel to the practice.
Humans are meant to grow together, not apart.
Online education has value, but it cannot fully replace the energy, accountability and relationships created when people gather in the same room.
Guest Bio
Dr. Parm Rai is a family chiropractor and entrepreneur who has practised in Langley, British Columbia, for more than 20 years. His practice has a strong focus on neurologically based chiropractic care, pregnancy, pediatrics and generational family health.
He is also the founder of Lux Talks, a chiropractic gathering that began as a small local mastermind and has grown into a major conference featuring both Canadian and international speakers.
Learn more about Dr. Parm Rai and his work:
LUX Talks
Chiropractic seminars, workshops and community events designed to help chiropractors connect, learn and grow together.
https://www.luxtalks.ca
Gladstone Sauce
Explore Parm and Joyce Rai’s collection of small-batch hot sauces.
https://www.gladstonesauce.com
RAI Chiropractic
Learn more about Dr. Parm Rai and his family chiropractic practice in Langley, British Columbia.
https://raichiropractic.ca
