Welcome to the Kobo ReWriting Life Podcast! Alongside your regularly scheduled Kobo Writing Life podcast episode releases, we will also be featuring some highlights from our backlist. In this episode, we spoke with best-selling author of over 30 romantic comedies, Lauren Layne! Lauren is also a proficient marketer and expert at author branding. We are excited to share her great advice on author branding yet again.
Lauren Layne is a New York Times bestselling author and branding superstar. She shares her secrets on cultivating an author brand and mastering trickier social media platforms, specifically Instagram and Pinterest. Lauren demystifies author branding and explains how authors can find their own aesthetic. She also discusses why she chose to limit her social media presence to two platforms and how she has made these platforms work for her. Further we discuss the evolution of her newsletter and how it has changed throughout the years.
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