If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life.
When you have millions of people out there who already consider you an expert, it’s hard to imagine that you’d also want to do an authority-building book.
Yet Jake Claver, who’s already co-written two books, just released his first solo one, Everyone Gets to Win—and it's a fable, not a business manual. He's spent the past five or six years building multiple companies and living by a philosophy of aligning incentives rather than playing zero-sum games, and instead of writing another how-to book, he wrote a parable his own son could eventually read.
Jake and his business partner Max met on Twitter and built a mastermind group with about 17,000 members focused on financial education and pooled investments through special purpose vehicles. They co-authored two books together—Wealth in Numbers was the first—before Jake decided to write a fable. The genre wasn't incidental. Jake wanted something simple enough that a third-grader could understand it, and vague enough on names that the real people whose situations inspired it could keep their privacy.
We get into why he thinks you don't need ten years of expertise to start building authority (20 to 50 hours of hands-on experience beats four years of school, in his view), why niche podcasts tend to sell more books than massive ones and how he thinks about his sprawling list of companies not as separate businesses but as pieces of one long-term goal—the same way he'd frame Elon Musk's companies as everything required to colonize Mars.
In this episode:
- Why Jake chose a fable over a straightforward business book for Everyone Gets to Win
- His case for why 20 to 50 hours of hands-on experience can outweigh years of formal study
- His case for why you don't need a decade of expertise to write an authority-building book—20 to 50 hours of hands-on experience beats four years of school, in his view
- The co-authoring process behind Wealth in Numbers, including how he and Max split the work—Max spent about a year on research and writing while Jake proofread for alignment
- Why he thinks a book still matters even with millions of followers already built, and the "billboard" perception he says only authorship can buy
- His book launch playbook—getting listed in Barnes & Noble and Amazon, front-loading reviews and why building a social media following first makes a launch land harder
- The Grant Cardone and Alex Hormozi examples he points to as proof that a short book can convert readers just as well as a record-setting launch weekend can
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Remember, if there's anyone in your life who you know could be considered an authority in their field if they were better known, share this show with them!
