S.M.I.L.E. To Make More Sales | Steve Rigby on The Sales Podcast

Steve Rigby is a good ol' boy who knows how to sell—and this conversation almost never saw daylight.

I recorded it, put it on my blog and Vimeo, and never released it to YouTube or the podcast feed.

Rereading his book brought it back. When a good ol' boy with gray hair is willing to talk, you make time to listen.

Steve wrote "S.M.I.L.E.: How a People-First Philosophy Creates Extraordinary Sales" and "Circle Selling," and he's collected 14 years of business on referrals alone.

What you'll learn:

• The S.M.I.L.E. framework—Simple, Me→We, and Enjoying everyone you meet
• Why 70% of the sale is the human relationship (John McKean's research)
• "Trust, not technology, is the issue of the decade" —Tom Peters
• How to bypass cold calling with referral calls to people you already know
• Knowledge-Skills-Desire → Habit, and why desire is the front wheel of the tricycle
• Why time kills deals—and the "Are you okay?" question

LINKSSteve's book "S.M.I.L.E.": https://amzn.to/2JScdWVSteve's "Circle Selling": https://amzn.to/2WH8OjKSteve on LinkedIn: https://www.linkedin.com/in/steve-rigby-1196837/Full show notes: https://thesaleswhisperer.com/blog/steve-rigby

WORK WITH ME📬 The Daily: https://thesaleswhisperer.com/daily🥋 Fixer Freaks community: https://www.facebook.com/groups/fixerfreaks🎯 12 Weeks To Peak + workshops: start at https://thesaleswhisperer.com

Market like you mean it. Now go sell something.