Live selling is having a moment and you don't need to be an influencer or have any e-commerce experience to get in on it.
Clinton Benninghoff is a part-time pastor and full-time golf enthusiast who took over Golf HQ, a brick-and-mortar golf shop in Midland, Texas.
He spent years building it into a community staple and developing relationships with the top golf brands. Then in October 2024, he joined Whatnot — and everything changed.
In just over a year, Clinton's live-selling channel hit $2 million in sales. He was the first seller in the golf category to crack $100,000 in a single live show.
And he did it all while still running the physical store, which did a little over $3 million last year on its own.
(Join Whatnot today and enjoy a $15 discount on your first purchase!)
Listen to Episode 740 of the Side Hustle Show to learn:
how live selling on Whatnot works and why the platform puts new sellers in front of buyers from day one
where to find inventory even if you don't have a storefront
how to build the kind of loyal community that shows up to every single show
Full Show Notes: This Part-Time Pastor Sold $2M On Whatnot Last Year
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Whatnot — Whatnot will match your first $150 sold in the first month!
About The Side Hustle Show
This is the entrepreneurship podcast you can actually apply!
The award-winning small business show covers the best side hustles and side hustle ideas. We share how to start a business and make money online and offline, including online business, side gigs, freelancing, marketing, sales funnels, investing, and much more.
Join 100,000+ listeners and get legit business ideas and passive income strategies straight to your earbuds. No BS, just actionable tips on how to start and grow your side hustle.
Hosted by Nick Loper of Side Hustle Nation.
