One CPA firm owner received 11 offers and chose the buyer he liked best. That buyer paid above asking price even after learning the firm's cash flow was lower than reported. Outcomes like that happen when sellers have leverage. In this episode of The Accountant's Flight Plan, Brannon Poe and Morry Brown, Poe Group Advisors' Regional Market Leader for California, look at what matters after price in accounting firm M&A: buyer fit, leverage, and control of the timeline.

About a third of CPA firm owners on Poe Group Advisors webinars say they have received an unsolicited letter of intent. Morry explains why LOI terms are almost always the best they will be, why diligence tends to lower them, and why the exclusivity clause is usually the only binding part of a non-binding LOI. One seller spent six figures in attorney fees on a one-on-one deal that fell apart at the last minute.

A structured process with multiple buyers changes those dynamics. When a buyer backed out of a San Francisco deal in early January, Poe Group Advisors brought in a backup buyer and closed in two weeks, before tax season began. That firm sold for a 10x multiple with 90% cash at close. Brannon and Morry also cover partner alignment, how to define success a year after closing, and why the selling season for CPA firms runs from June through December.

The Conversation Covers:

  • Why LOI terms are usually the best they will be, and how diligence tends to lower them
  • Why the exclusivity clause is the one binding part of a non-binding LOI
  • How a backup buyer closed a San Francisco deal in two weeks after the first buyer backed out
  • How a seller with 11 offers got his preferred buyer to pay above ask
  • Why defining success a year after closing helps CPA firm owners choose the right buyer
  • How clustering buyer conversations creates real momentum and stronger terms

Price matters in any accounting practice sale. But for most CPA firm owners, the deal they feel good about a year later is the one where the buyer fits their clients, their team, and their goals.

This Episode Is For...

This episode is for CPA firm owners who have received an unsolicited offer and are wondering how to evaluate it, partners ready to align on goals before exploring firm succession, and public accounting leaders curious about how multiple buyers change leverage in an accounting firm M&A process. It is also for owners who care deeply about their clients and staff and want a buyer who will take care of both.

Timestamps: 

  • 00:00 - The Price Is Right. But Is the Buyer Right?
  • 01:30 - Morry Brown's background in equity research and private capital
  • 03:00 - Why a third of CPA firm owners have received an unsolicited LOI
  • 06:30 - Why most Accounting firm owners care about clients and staff as much as price
  • 09:30 - Why LOI terms almost always get negotiated down in diligence
  • 10:45 - Six figures in attorney fees on a one-on-one deal that fell apart
  • 12:30 - The due diligence deadline red flag in a CPA firm sale
  • 14:30 - A lower offer right before Christmas and the sunk cost trap
  • 17:00 - How a backup buyer closed a San Francisco CPA firm deal in two weeks
  • 22:30 - The exclusivity clause: the binding part of a non-binding LOI
  • 27:30 - Aligning partners and defining success before a firm succession process
  • 32:00 - A Nashville Accounting practice buyer with a bigger vision
  • 36:30 - Why time kills deals and how clustering buyer conversations helps
  • 40:30 - 11 offers and a buyer who paid above ask for a Texas cloud firm
  • 44:30 - How seller mindset helped drive a 10x multiple with 90% cash at close
  • 47:00 - Why August and the June to December window matter for CPA Firm sales
  • 50:30 - Separating business risk from legal risk in the purchase agreement


Download Now: https://poegroupadvisors.com/accounting-practice-academy/increase-letter/

Price increases are nothing to fear. The real challenge is effectively informing clients of these changes. Our templates will help you demonstrate your value and help clients understand the increases necessary to keep your firm afloat.

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- (1) Major Fee Increase Letter Template
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