"Genre is a marketing tool, just like a book cover." - Mur Lafferty
In this episode of Ditch Diggers, Mur and Ursula rant about genre expectations, marketing, and what happens when you decide that genre isn't for you because you're special.
Ursula lists her whales, and Imposter Syndrome doesn't really make a showing when Mur travels.
Highlights: - (05:12) Ursula's anxiety over multiple deadlines and projects - (12:45) Mur's recent business trip and the absence of imposter syndrome - (25:30) The ongoing debate about happy endings in romance - (38:15) The role of marketing in shaping reader expectations - (47:50) The challenges of genre classification and reader assumptions - (55:30) How personal growth as a writer often goes unnoticed
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