Join the App Founders Community:
https://appfounders.co/
Nicole Cheung's apps are pulling 300-400 MILLION monthly social views, and her UGC Marketing system is a huge reason why.
In this video, she opens up the entire UGC Marketing Playbook: what she pays, how she finds creators, and how she gets brand-new accounts to actually go viral.
You'll discover:
✅ Her exact base rate + CPM bonus structure ($10-30/post + tiered bonuses)
✅ Where to actually find UGC creators (beyond just posting on UGC platforms)
✅ Why she has creators start on BRAND NEW accounts, not their existing ones
✅ The "warm-up" strategy that trains the algorithm in 3 days
✅ Why you should follow micro accounts, not macro accounts (her Messi example)
🎥 Watch the FULL episode here:
https://youtube.com/live/SdqUZGJM384?feature=share
Grab Nicole's FREE 60-page growth playbook:
https://tally.so/r/BzZpA4
Connect with Nicole:
https://x.com/madebycol
🚀 Need help growing your app?
App Masters:
https://www.appmasters.com
You can also watch this video here:
https://youtu.be/rnNGEmAJWso
*********************************************
SPONSORS
The app growth playbook is changing fast.
AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4.
Download it free from the link below:
https://bit.ly/4uvoHGM
*********************************************
Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction.
Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform.
Learn more:
https://www.appcharge.com/
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
*********************************************