Gabi Kline Leon is a pet and equine photographer who built her business around a very different idea — she doesn’t see herself as simply a photographer, but as a commissioned photo artist.
That mindset has helped her build a low-volume, high-value business where clients regularly spend thousands, her average sale is around $6,000, and one client spent $50,000 across multiple sessions and finished artwork.
In this interview, Gabi shares how she moved from Israel to the US after seeing another photographer make $62,000 in a month, landed a $5,000 first client, struggled through the early COVID years, and eventually built a business around premium pricing, in-home consultations, multiple sessions, printed products and simple pricing.
We also get into the marketing side — including the magazine partnership that generated more than $100,000, the mini-session days that brought in over $10,000 a month, her views on SEO versus Google Business Profile, and why getting in front of real people still matters.
There’s plenty here for photographers thinking about pricing, positioning, sales, client experience and how to create a business that relies on fewer, higher-value clients.
The post 683: Gabi Kline Leon – How to Build a Photography Business Averaging $6,000 Per Client appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.
