How Much to Spend on Ads, and Where 95% of It Should Go
Every business you're watching win right now is paying to be found. 17 years in business, and I've paid for ads every single one of them. I've watched women wear "I've never paid for ads" like a badge of honor while the money sat on the table.
Ashley Brock has managed over $200 million in ad spend, and she teaches founders to run their own ads in-house. In this episode, we cover how to write a specific ad when you're not a copywriter, the two places she puts AI to work, which Advantage settings you can still turn off, and the column that tells you whether the ad you're about to pause is one step from converting.
Ashley won't go below $1,000 a month, and she wants it running 90 days before you judge it. $380 a month never gives the algorithm enough time or budget to learn who's buying from you.
RESOURCES MENTIONED IN THIS EPISODE:
You're a multi-six-figure female founder with a coaching, course, or membership business, so you've already proven the model works. But your revenue stays unpredictable because your offer, your messaging, and your lead gen are each built partway, and no amount of effort makes up the difference. My Live Free Training shows you which one is costing you the most right now. Save your spot.
Ashley Brock's Win With Paid Ads Challenge
Ashley Brock on Instagram
Claude Design
The Milly Club
MORE FROM ME
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