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What if your firm could grow by chasing less work, not more?

In this episode, Chris Laul of HOK shares what years inside a design firm have taught him about growth, clients, and creative work. He looks at why some firms build trust, make choices, and stand out without losing what makes their work special.

Chris also shares how his life as a fine artist shaped the way he thinks about business, value, and the people who buy creative work.

  • The question that can change which jobs you chase—and which ones you walk away from.
  • Why some of your growth may already be sitting inside the ties your team has built.
  • What art taught Chris about making creative work valuable without giving up its heart.

If you want to win better work, build client ties, and think clearly about growth, this episode may change how you see your firm.

To learn more about Chris, visit his website: https://www.hok.com/

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