By 2020, veganism wasn't a fringe choice. It was mainstream. A few years later, the momentum faded. So what happened?
I sit down with nutrition scientist Simon Hill for an honest autopsy – the overhyped meat alternatives, the broken trust around health claims, the sanctimony that turned people off, and how eating plants got tangled up with politics and masculinity. I cop to my own part in it too.
No dogma. No purity tests. Just a reckoning, and a saner way forward. Enjoy.
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