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ÉTÉ is a summer soap opera that runs in real time on Instagram and that can be read in both sides.

We talked with screenwriter Camille Duvelleroy about the creation and writing of ÉTÉ, the use of storytelling in social media platforms and audience building and engagement.

Follow ÉTÉ this summer on July 5th: https://www.instagram.com/summer_arte/

ÉTÉ in French: https://www.instagram.com/ete_arte/

Camille's new project, Panama Al Brown: http://panamaalbrown.com

Camille's Website: http://supersimone.com

Interview by Nataly Rios, Creative Consultant at @conducttr https://twitter.com/conducttr https://twitter.com/natygoico

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